MAHOUSE BRANDS & MALLS, SL (hereinafter Madhouse), informs you that access and use of the website implies full acceptance by the user of the conditions indicated here, so that if you disagree with the content thereof, you must refrain from using the website, as well as the services offered in this domain.


Under the legislation in force in Spain, you will find below our commercial and fiscal information. MADHOUSE BRANDS & MALLS, SL is a company registered in the Commercial Register of Madrid, Volume 38,741, Folio 18, Page 688817, in 1st Registration and for which the assigned intra-community VAT number is: ESB88273370, and whose registered office is located at Calle Doctor Fleming, 31 – 10 D, 28036 Madrid – ESPANA. Our email and phone contact information is as follows: and +34 651 76 40 85.

The company owns the domain name and the internet pages accessible from said domain MADHOUSE cannot guarantee the availability of these web pages at all times. It can also not be held responsible for direct or indirect damage arising from their use, including damage to operating systems that could be caused to the user or a third party, nor does it guarantee the absence of viruses or other harmful programs.

MADHOUSE reserves the right to make any changes it deems appropriate, which may modify, delete or include, without notice, new content and / or services, as well as the way in which these are presented and located and the conditions of use of the website.


The User accepts that the access and use of the website and the contents included in it takes place freely and consciously, under his/her sole responsibility, and consequently undertakes to:

  • Not to use the website to carry out activities contrary to the law, morality, public order, in general, and make a lawful and honest use in accordance with these General Conditions, as well as refrain from performing any act that could damage, disable, overload or deteriorate the website and / or prevent normal use and use by other Users.

  • Not to reproduce, copy, distribute, publicly communicate, transform or modify the contents, unless you have the mandatory authorization of the owner of the corresponding rights or it is legally permitted; as well as suppressing, evading or manipulating the Copyright and other data identifying the rights of its holders incorporated into the contents, as well as the technical protection devices, or any information mechanisms that the outlined contents may contain.

  • Not to introduce or spread on the web, data programs (viruses or any type of harmful software) that could cause damage to the web.


MADHOUSE strives to include accurate, precise and updated information on this website; However, such information may contain inaccuracies or typographical errors, so it does not offer any guarantee regarding it. Consequently, it is not responsible for the precision, integrity, veracity, sufficiency, timeliness or exhaustiveness of the information contained therein or for damages of any kind that may be due to the lack of accuracy, completeness, timeliness or errors or omissions of those that could suffer from the information and / or services contained on this Website.

MADHOUSE does not assume any responsibility nor does it carry out any control over the possible hyperlinks that the web contains to external contents; however, it will remove those links that include illegal content as soon as it is aware of it.

The User will be liable for damages of any kind that MADHOUSE, or any third party, may suffer as a result of the breach of any of the obligations to which they are subject by these General Conditions..


All the contents of the MADHOUSE website, whether they are photographs, images, drawings, texts, audio, video, software, logos and design, are protected by the Intellectual and Industrial Property regulations, in particular by RDL 1/96 which approves the Consolidated Text of the Intellectual Property Law and by the Trademark Law 17/2001. The rights over the contents belong to MADHOUSE or to third parties who have assigned the exploitation rights that may be contained in this Website, being in any case protected by the legislation on industrial and intellectual property

In no case will access to them or their use by the User imply any type of waiver, transmission or total or partial transfer of said rights, nor does it confer any right of use, alteration, exploitation, reproduction, distribution or public communication of said content without the prior and express authorization specifically granted for this purpose by MADHOUSE or the third-party owner of the affected rights.

The unauthorized use of the materials and information contained on the Website may violate the legislation on intellectual or industrial property and other applicable regulations. MADHOUSE, consequently, reserves the right to prosecute any infringement of its intellectual and industrial property rights.

In the event that any User or third party considers that any of the content that has been entered on the web in violation of their Intellectual or Industrial Property rights, they must send a notification to MADHOUSE identifying themselves and the owner of the intellectual or industrial property rights allegedly infringed, providing title or accreditation of the aforementioned rights representation.


These conditions are governed by Spanish regulations and the courts and tribunals of the consumer’s domicile and are competent in accordance with the provisions of art. 90.2 of RDL 1/2007, of November 16, which approves the revised text of the General Law for the Defense of Consumers and Users and other complementary laws.


MADHOUSE, informs you that we are not responsible for commercial communications of any kind that are not received through the official addresses:

If you receive any communication with offers or any other type of information related to MADHOUSE from email addresses that do not come from the aforementioned, we ask that you bring it to our attention so that we can act accordingly. Thank you for your cooperation.


January 2021.


STUDIO IX has the legal obligation to protect the information that is collected from you in the context of the operation of Smurfland located at Ametzondo Shopping, 2-4 Avenue du Portou, 64990 Saint-Pierre-d’Irube. The company responsible for the collection of the information is indicated on the page “Legal Notice” of the website This Privacy Policy tells you what information is collected, how it is used, to whom it is disclosed, and how you can access, change or delete it. By providing us with information about yourself, you consent to our processing of your information in the manner(s) described in this Privacy Policy.


We collect your name, email, age, ID card, gender, relationship, date of birth, address, zip code and phone number when you register in Smurfland in order to be able to contact the legal representative at any time and for the safety of the child. Finally, and if you accept it, to send you emails or sms in relation with the products and the services proposed by STUDIO IX within the framework of the exploitation of Smurfland located at Ametzondo Shopping, 2-4 Avenue du Portou, 64990 Saint-Pierre-d’Irube, and likely to interest you. This information is collected on the legal basis of your consent to receive such information. If you have given your consent to receive our offers, you can withdraw it later. At any time, you have the right to ask us to stop contacting you with promotional offers or to share your information with other companies. If you no longer wish to receive our promotional offers, you may unsubscribe at any time by clicking on the unsubscribe link at the bottom of each email or by replying “STOP” to any SMS you receive.

We regularly organize activities or events of a promotional nature, such as animations, games, shows or workshops within Smurfland. We need to know the participants in certain activities in order to send them information about the place or time of the event or to remind them of the date of the event, or to be able to contact the winner of a game. This data is kept only as long as necessary to fulfill the purpose.

Other potentially collected information will be used for statistical purposes only.


The protection of your personal data is of paramount importance not only to you, but also to our company. Your data is treated confidentially and is not disclosed except as indicated below. Furthermore, STUDIO IX systematically implements technical and organizational measures and ensures that the necessary security controls are carried out in order to avoid any non-consensual disclosure of your data.

No data will be transferred to third parties except to STUDIO IX within the framework of the exploitation of Smurfland located at Ametzondo Shopping, 2-4 Avenue du Portou, 64990 Saint-Pierre-d’Irube.

Your information is not disclosed outside the European Union.


We keep your data until you decide to unsubscribe and for the time necessary to achieve the purpose for which it was collected, unless otherwise provided by law. At any time, you have the right to request a copy of the information we hold about you, to request its correction, deletion or any other modification of its use by writing to the following address Smurfland, Ametzondo Shopping, 2-4 Avenue du Portou, 64990 Saint-Pierre-d’Irube or by email:


We regularly review our Data Protection Policy and updates will be posted on this page.

Our Data Protection Policy was last updated on 18/05/2021.


If you have any questions about our Privacy Policy or your personal information, you can contact us at the address listed on the “Legal Notice” page of the website, and by email:


A cookie is a small text file that is stored in your browser when you visit almost any web page. Its usefulness is that the web is able to remember your visit when you return to browse that page. Cookies usually store technical information, personal preferences, content personalization, usage statistics, links to social networks, access to user accounts, etc. The purpose of the cookie is to adapt the web content to your profile and needs, without cookies the services offered by any page would be significantly reduced.

If you want to see more information about what cookies are, what they store, how to delete them, deactivate them, etc., you can find information later on this page.


Following the guidelines of the Spanish Agency for Data Protection we proceed to detail the use of cookies made by this website in order to inform you as accurately as possible.

This website uses the following own cookies:

Session cookies, to guarantee the correct visualization of the site’s contents, offer an optimal and personalized user experience, record and manage visitor preferences, and identify registered users.

This website uses the following third-party cookies:

Google Analytics: Stores cookies to be able to compile statistics on this website’s traffic and volume of visits. By using this website, you are consenting to your information processing by Google. Therefore, the exercise of any right regarding this, must be done by communicating directly with Google.

Social networks: Each social network uses its own cookies so that you can click on buttons such as Like or Share.


At any time, you can exercise your right to deactivate or eliminate cookies from this website. These actions are performed differently depending on the browser you are using. Here is a quick guide to the most popular browsers.


Neither this website nor its legal representatives are responsible for the content or the veracity of the privacy policies that the third parties mentioned in this cookie policy may have.

Web browsers are the tools in charge of storing cookies and from this place you must exercise your right to eliminate or deactivate them. Neither this website nor its legal representatives can guarantee the correct or incorrect handling of cookies by the aforementioned browsers.

In some cases, it is necessary to install cookies so that the browser does not forget your decision not to accept them.

In the case of Google Analytics cookies, this company stores cookies on servers located in the United States and undertakes not to share them with third parties, except in cases where it is necessary for the system operation or when the law requires them to. According to Google, it does not save your IP address. Google Inc. is a company adhered to the Safe Harbor Agreement that guarantees that all transferred data will be treated with a level of protection in accordance with European regulations. You can consult detailed information regarding this, at this link. If you want information about the use that Google gives to cookies, we attach this other link.

For any questions or queries about this cookie policy, do not hesitate to contact us through the contact section.




A cookie is a harmless text file that is stored in your browser when you visit almost any web page. The usefulness of the cookie is that the web is able to remember your visit when you return to browse that page. Although many people do not know it, cookies have been used for 20 years, when the first browsers for the World Wide Web appeared.


It is not a virus, not a Trojan, not a worm, not spam, not spyware, nor does it open pop-up windows.


Cookies do not usually store sensitive information about you, such as credit cards or bank details, photographs, your ID or personal information, etc. The data they keep is of a technical nature, personal preferences, personalization of content, etc.

The web server does not associate you as a person but with your web browser. In fact, if you regularly browse with Internet Explorer and try browsing the same website with Firefox or Chrome, you will see that the website does not realize that you are the same person because it is actually associating the browser, not the person.


Technical cookies: They are the most basic and allow, among other things, to know when a human or an automated application is browsing, when an anonymous user and a registered user are browsing, basic tasks for the operation of any dynamic website.

Analysis cookies: They collect information about the type of navigation you are doing, the sections you use the most, products consulted, time zone of use, language, etc.

Advertising cookies: They show advertising based on your browsing, your country of origin, language, etc.


Own cookies are those generated by the page you are visiting and those of third parties are those generated by external services or providers such as Facebook, Twitter, Google, etc.


To understand the scope that disabling cookies may have, we show you some examples:

You will not be able to share content from that website on Facebook, Twitter or any other social network.

The website will not be able to adapt the content to your personal preferences, as is often the case in online stores.

You will not be able to access the personal area of that website, such as My account, or My profile or My orders.

Online stores: It will be impossible for you to make purchases online, they will have to be by telephone or visiting the physical store if you have one.

It will not be possible to customize your geographical preferences such as time zone, currency or language.

The website will not be able to perform web analytics on web visitors and traffic, which will make it difficult for the web to be competitive.

You will not be able to write on the blog, you will not be able to upload photos, post comments or rate content. The web will also not be able to know if you are a human or an automated application that publishes spam.

It will not be possible to show sectorized advertising, which will reduce the advertising revenue of the web.

All social networks use cookies, if you disable them you will not be able to use any social network.


Yes. Not only delete, but also block, in a general or particular way for a specific domain.

To eliminate cookies from a website, you must go to your browser settings and there you can search for those associated with the domain in question and proceed to eliminate them.




Here is how to access a specific cookie from the Chrome browser. Note: these steps may vary depending on the browser version:

Go to Settings or Preferences through the File menu or by clicking the personalization icon that appears on the top right.

You will see different sections, click on Show advanced options.

Go to Privacy, Content Settings.

Select All cookies and site data.

A list will appear with all the cookies ordered by domain. To make it easier for you to find the cookies of a certain domain, enter the address partially or completely in the Search for cookies field.

After performing this filter, one or more lines with the cookies of the requested web will appear on the screen. Now you just have to select it and press the X to proceed with its elimination.


To access the cookie settings of the Internet Explorer browser follow these steps (they may vary depending on the browser version):

Go to Tools, Internet Options

Click on Privacy.

Move the slider to adjust the level of privacy you want.


To access the cookie settings of the Firefox browser, follow these steps (they may vary depending on the browser version):

Go to Options or Preferences depending on your operating system.

Click on Privacy.

Under History choose Use custom settings for history.

Now you will see the option Accept cookies, you can activate or deactivate it according to your preferences.


To access the cookie settings of the Safari browser for OSX follow these steps (they may vary depending on the browser version):

Go to Preferences, then Privacy.

In this place you will see the option Block cookies so that you can adjust the type of block you want to perform.


To access the browser cookie settings for Android devices, follow these steps (they may vary depending on the browser version):

Launch the browser and press the Menu key, then Settings.

Go to Security and Privacy, you will see the option Accept cookies to enable or disable the box.


To access the cookie settings of the Safari browser for iOS follow these steps (they may vary depending on the browser version):

Go to Settings, then Safari.

Go to Privacy and Security, you will see the option Block cookies to adjust the type of block you want to perform.


To access the browser cookie settings for Windows Phone devices, follow these steps (they may vary depending on the browser version):

Open Internet Explorer, then More, then Settings

You can now enable or disable the Allow cookies box.